Is teleshopping good for us ?

In the hassled life of today, people do not get time to go for shopping, they prefer shopping from home, which not only saves time, but also they save themselves from tension of going and back, get ready to go out.

In the past one and half to two decade the Indian market has changed a lot. Due to this change, shopping has become an important part of life style. But marketplace has made shopping very easy for the common people; a common man can also very easily buy things in a short span of time. And this trend of shopping came with telephone and internet, tele shopping become only possible b the introduction of these services.

But of course only those who are friendly with the internet can shop online. But there is no such problem in Tele shopping.

From time to time, small screen has come up with new innovations and due to these innovations it gave a chance to its viewers to shop while being at home. Up till now viewers could only watch some programs for shopping, but now there are dedicated channels that show such programs 24 hours. They not only introduce their customers with new products 24 hours, but also they try to convince them to buy the products by giving then attractive offers. Nevertheless in the starting these programs where aired in half and hour slots on various channels, but if we look back few years in the past, home shopping revolution has arrived in India. Today almost every household has a television. In such case approximately 50%of the Indian population may be interested in tele shopping. 

According to a report, Country has about 2 crore DTH subscribers and till 2014 this number may reach to45 crores. Till 2020this number is expected to reach to 58 crores. Vishal works in a private organization and says that he has done tele shopping many a times. I have never faced a problem because of this; infect tele shopping is more convenient then going to market for shopping. Whereas ,Dinesh who was a first time users says that I had never done tele shopping in the past and so ordered a multi laser printer just out of curiosity, but kept waiting for the laser printer and it was delivered after 4-5days, so my first impression didn’t turned out to be good.

What is sold in tele shopping?

If we concentrated, then knowing that what is sold on the tele shopping channels won’t be less interesting.

For your information let me tell you that these channels not only sell electronics items, but ranging form health to kitchen daily items, every thing is available on these channels. By TV shopping you can buy innovative electronic gadgets, mobile phones, branded clothes, digital cameras, microwave oven, juicer-mixer-grinder, toys, tv, video games, press, washing machine, books, computer etc, and in fact even designer jewelry. Not even this, e\even big companies target TV audiences to sell their products. These companies include Reebok, Levi’s, lee, Benetton etc., which directly want to associate with the customers.

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Precautions to be taken while doing TV shopping-

# whenever you want to purchase something, you should call the given number, to inquire about the product well.

# Does not buy products just for the sake of buying them. Firstly decide that if the product will actually be able to fulfill your requirements? Get hold of all the information about how to use the product etc.

# After that always write the name, code number and customer care number of the product in our diary.

# If there is a defect in the product of if the company delays the delivery, then it is important that you have the helpline number of the company.

# Be proactive in getting the information about the usage of the product or bills or warranty of the product

# Also get the information about the fact that payments of the purchased products can be made by credit cards or cheque. 

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